Levi’s Launches US$ 10,000 Green Design Contest
You’ve worn them all this while, now help Levi’s go product-green by sending them your “climate” ideas. And you can win great prizes too! Levi Strauss & Co. is asking its consumers to let all their good green laundry ideas hang out. From now till July 31, 2010, green pioneers and inventors are encouraged to submit original air-drying solutions as part of the company’s global “Care to Air” contest, with the chance to win $10,000 in prizes.
Research at Levi Strauss & Co.–one of the world’s largest branded apparel companies and a global leader in jeans-wear– about the lifecycle of its core products indicates that line drying is one of the best ways consumers can reduce the climate change impact of their clothes. However, machine drying is still used around the world particularly in countries with temperate climates.
With its “Care to Air” contest, the company is working to make air drying an all year-round viable option, changing the way people dry their clothes. The idea of the contest is to involve consumers and urge them to reduce the environmental impact of their clothes. The company is also introducing a new care label in its Levi’s® products around the world instructing consumers to wash cold, line dry and donate the jeans when they are no longer needed.
According to Tod Gimbel, Senior Director for Corporate Affairs at Levi Strauss Asia Pacific Division, “Simple changes in laundry habits can have a big effect on the climate change impact of clothes. With this contest, we’re looking for pioneering designs that will help people around the world think differently about air drying. We’re seeking ingenious solutions that will make air drying an attractive sustainable solution for everyone.” The contest is being hosted by Myoo Create, an online crowdsourcing platform.
Anyone from any country can participate in this open competition by either submitting a design or voting on a favorite submitted design. Submissions will be narrowed down to five finalists in early August, including three “crowd favorites” chosen by the Myoo community as well as two all-around favorites chosen by a panel of eco-innovator judges. The five finalists will present their designs on August 16 in San Francisco to the judges.
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