The Delhi Greens Blog has been working as an online green media portal for disseminating environmental information among the masses. Of late, a lot many environmental non-profits and charities have come up in different parts of the country and the world, working with similar objectives. Developing a charity database of these different entities shows that while a lot of them are working well, a lot others need to make their outreach activities more effective.
The use of social media and other information communication and technology (ICT) tools can do wonders even for Non-Governmental Organisations (NGOs) working to make a difference! However, the right approach is required in selecting the most suitable tools which may be different for different NGOs depending on the nature and intensity of their work. However still, what is critical for any NGO among all this is the basic need of having an online presence preferably through an independent website. All the other online/ social media tools can then be wrapped around this central website. This is especially true since the Internet has changed the way we communicate altogether.
While registering a domain and purchasing a website is one of the first steps for any non-profit to reach out to the masses, it is certainly not the last. Even though the tools of communications may have changed in the present day, the only way to raise awareness or get your message across to the masses is to speak to all of them, usually one by one. The Internet only helps hasten this process by enabling us to speak to a lot of people at the same time. This can be done through the means of getting an email address, maintaining a group email server or simply by creating an account in any of the social media network websites. What needs to be avoided, indeed an error committed by many first timers, is to raise awareness with the same set of people again and again. Every non-profit venturing into the social media world should be creative enough to learn and innovate the ways of reaching out to newer sets of people within her/his target audience.
Social media can act as a very useful tool for NGOs and non-profits in helping them achieve their usually people-centric objectives. However, in order that the large number of online users — who are otherwise logged on to an even larger world wide web — make the Right Click and make some e-difference, it falls onto the NGOs themselves to use the right tools in the most effective manner!