The Minister of State for Culture (Independent Charge), Tourism (Independent Charge) and Civil Aviation, Dr. Mahesh Sharma launching the Swachh Bharat Swachh Smarak initiative at a function in Delhi on December 26, 2014. The Secretary, Ministry of Tourism, Dr. Lalit K. Panwar is also seen.
The Ministry of Tourism has taken a cue from “Swachh Bharat”, and has now launched its Swacch Bharat Swacch Smark initiative for protecting and preserving the sanctity of monuments of national heritage. A Swachh Bharat Swachh Pakwan initiative has also been launched to upgrade the skills and hygiene standards of Street Food Vendors, so that they become a distinctive aspect of Indian tourism. The initiatives were launched as part of the Good Governance Day celebrations on 25th December, 2014.