Nestlé India and Magic Bus Launch Healthy Kids Programme in Rajasthan

Nestlé India in association with Magic Bus India Foundation, one of the largest behaviour change organisation in India, inaugurated the Nestlé Healthy Kids programme in Jaipur for encouraging healthier living among adolescents by creating awareness regarding good nutrition, healthy habits and active living. This programme will reach out to 10,000 adolescents from marginalized communities of Jaipur and Ajmer.

The objective of this programme is to create awareness about key nutrients, healthy eating, active lifestyles and public health facilities among adolescents, with a special focus on girls. Along with children, this programme will also include interaction with parents through workshops to encourage them to implement healthy eating habits in their homes.

Speaking on the occasion, Mr. Rajendra Singh Rathore, Hon’ble Minister for Rural Development and Panchayati Raj, Parliamentary Affairs, Election, Government of Rajasthan, said, “We are extremely happy that Nestlé India is bringing the interactive Nestlé Healthy Kids Programme to Jaipur and hope that together we will be able to bring about healthy smiles on the faces of the youth in Rajasthan.”

Highlighting the initiative further, Mr. Sanjay Khajuria, Senior Vice President – Corporate Affairs, Nestlé India added, “We want to impart the value of good nutrition and active lifestyle among children to help them live healthier lives.” Mr. Matthew Spacie, Founder Magic Bus India Foundation further added, “Magic Bus is inspired by Nestlé India’s commitment to children’s development. Our partnership with Nestlé India spans three years and we are proud to be associated with them for making a difference to young lives.”

Nestlé India’s partnership with Magic Bus began in 2014, and has till date reached out to over 1,84,000 adolescents encouraging them to live healthier lives.

Image by B. Lepley