BookASmile, an initiative of India’s leading ticketing brand BookMyShow, invited over 500 underprivileged children on a visit to the Taj Mahal, on World Tourism Day on September 27. For all the children, who came from 22 cities across India, not only was this their first trip to Taj Mahal, but it was also their first time in an airplane! Aged between 10 and 17, the children were taken on a two day guided tour of the Taj Mahal and other monuments i Agra.
BookASmile has, in the past as well, partnered with like-minded NGOs in unconventional spaces of social work and has always believed in supporting the less fortunate with dreams, experiences and life-skills. Speaking on this initiative, Farzana Cama Balpande, Head of BookASmile stated, “At BookASmile, we love to give opportunities that people like you and I take for granted. While visiting historical monuments may seem like a regular affair for many school going children, in reality not everyone is privy to such chances. We truly believe that these experiences are not just educational but are also critical for the overall personality development of children.”
Pinky Nutan Chaudhary from Jaipur, who was a part of the tour also shared her excitement. She said, “I’m very happy to get the opportunity to visit the Taj Mahal. It’s been a great experience and it’s very beautiful. We also learnt a lot about the story behind why it was built. It was very interesting. I was also very excited about flying by a plane! It was amazing!”
The BookASmile initiative has been operational since 2014 and has been integrated within the BookMyShow App and website.