Bajaj Electricals Ltd., in association with Bombay Chamber of Commerce & Industry, hosted a Tobacco Consultation Workshop on 30 May 2018 on the occasion of World No Tobacco Day. The Workshop was curated with the aim to highlight the importance and urgency to adopt tobacco control programs effectively among corporate houses.
The Workshop was joined by diverse stakeholders from corporate houses and NGOs working to contain tobacco addiction. Dr. Pankaj Chaturvedi, Head and Neck Cancer Surgeon at Tata Memorial Hospital opened the event with an inaugural talk on the prevailing issue at hand, followed by a case study presented by Ms. Madhura Talegaonkar, Head CSR – Bajaj Electricals Ltd.
Sharing his views on the organising of this Workshop, Mr. Shekhar Bajaj, Chairman and Managing Director, Bajaj Electricals Ltd. said, “The health of the society is largely dependent on informed choices that our children and youth will be empowered to take. Bajaj Electricals is actively taking steps to ensure that we can lead by example and influence healthy tobacco free living for a better India.”
Bajaj Electricals Ltd. has made a long-term commitment towards this cause and used the occasion of World Tobacco Day to expand their anti-tobacco campaign to rural sectors in two districts of Maharashtra, Yavatmal and Wardha. This sustained campaign was first initiated by Mr. Shekhar Bajaj, Chairman Bajaj Electricals Ltd., on 31 May 2010. The campaign mainly focuses on community level awareness especially among school going children through local stakeholders and decision makers.
At present, Bajaj Electricals has succeeded in persuading employees to give up tobacco and boasts of having a 99% tobacco free workforce. Furthermore, the Company also felicitates ‘tobacco quitters’ during common gatherings and asks them to share their experience to motivate others. Bajaj plans to maintain this sustained approach till all its employees and users give up tobacco and became Anti-Tobacco Crusaders.
Image by Shaine via Flickr.