Neonyt Promotes Green Fashion Amidst Call for Climate Action
Neonyt Fashion Trade Fair is ushering in a new era of sustainable fashion, as a response to the global call for green action. The summer edition of Neonyt will be presenting exciting labels that are dedicated to future issues facing the fashion industry and will reflect the paradigm shift to a sustainable lifestyle.
In view of the critical indicators of the ongoing environmental crisis, the call for changes in the fashion industry is becoming louder. Worldwide, the sale of clothing has doubled in the last 15 years. The high production volume of fast fashion leads to enormous water consumption by the fashion industry.
One estimate suggests that it takes up to 2,700 litres to produce one single new T-shirt. Another estimate suggests that annual water volume consumed by the fashion industry is enough to fill 32 million Olympic-sized swimming pools. This make the fashion industry one of the most water-intensive industrial sectors.
This summer, Neonyt will take place on 2 to 4 July 2019 in Berlin and will be discussing the severe repercussions of fashion production on the planet and people. The spotlight will be on the enormous consumption of resources by the fashion industry with water continuing to be the focal topic.
At the July edition, Neonyt will be showcasing solutions for sustainable fashion production, presenting trailblazing labels with innovative concepts and contemporary collections and letting international forward-thinkers have their say.
On 3 and 4 July, a Fashionsustain conference will be providing valuable food for thought and specific solutions to tackle the challenges facing the fashion industry. In addition to the focal topic of water, questions and recommendations for action regarding the retail sector will also be on the agenda.
Digitalisation and customisation are currently both megatrends in the fashion industry. They both offer huge opportunities for more sustainable production. Germany’s Federal Environment Ministry recently received a report from the German Advisory Council on Global Change (WBGU), an independent, scientific advisory body to the
German Federal Government. In this Report, the correlations between digitalisation and sustainability has been established. It is evident that the more physical processes of the supply chain are digitally optimised, the more sustainable they will become.
As part of Fashionsustain, Neonyt is presenting technology providers and globally operating innovation drivers and therefore consolidating the future topics of technology and sustainability.