Monday, February 18Delhi Greens Blog: Greening the World, One Post at a Time!

Tag: Sohrab Sitaram

Keventers Distributes Milk As Part of its First CSR Initiative

Keventers Distributes Milk As Part of its First CSR Initiative

Corporate Greening
Consumers are the reason a company exists, and with whose help the latter blossoms. The fulfillment of the best interests of these most important stakeholders, thus, becomes an unsaid duty for any enterprise. The concept of Consumer Social Responsibility (CSR) approach in business helps companies take initiatives towards this. One such initiative was recently taken up by Keventers, one of India’s oldest milkshake brands, in collaboration with the volunteer based organization, The Robin Hood Army, which works to get surplus food from restaurants to needy people in cities across India. In this undertaking, milk was distributed to underprivileged children and women in Delhi and NOIDA. Many Asian countries also joined hands with Keventers for this benevolent effort to combat and brin

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