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Tag: Mottainai

Japan’s Mottainai Grandma Comes to Gurugram for Clean India

Japan’s Mottainai Grandma Comes to Gurugram for Clean India

Corporate Greening
Unplanned urbanisation and mindless modernisation has led to the creation of environmental challenges such as improper dumping of garbage, polluting and burning of hazardous materials. This damages environmental and public health and needs to addressed. One effective way to tackle the situation is to drive behavioural change among people, especially children. To do this, Maruti Suzuki India Ltd. along with Japan International Cooperation Agency (JICA) is supporting storytelling sessions based on Mottainai Grandma, a successful pictorial book published by Kodansha, a leading publication from Japan. The book is adapted in Hindi and English in collaboration with National Book Trust (NBT). Mottainai is a term of Japanese origin and has been used by environmentalists to convey a sense of r...

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Delhi Greens BlogGreening the World, One Post at a Time!2018