Earth Day Celebrations at the Nehru Memorial Museum & Library

More than 300 school Children to begin the Green Generation Campaign on Earth Day April 22

Nehru Memorial Museum & LibraryEarth Day will mark the beginning of the Green Generation campaign on April 22, 2009 when hundreds of children from schools across Delhi will gather at the Nehru Memorial Museum & Library (NMML), Teen Murti House to demonstrate responsible green consumerism and pledge to take charge of their future on this planet.

The Green Generation campaign encourages children and youth to become responsible Green Consumers, understand urgent national and global issues such as climate change and water crises – make responsible choices and take individual action to make a difference.

Clean India Campagin DADr. Ashok Khosla, President of the reputed International Union for Conservation of Nature (IUCN) has given his consent to be the Chief Guest on the occasion and release the Green Booklet with tips on how to become a Green Consumer (including a carbon emission calculator in the CD format), prepared by Development Alternatives (DA). His presence will guide and motivate the children to be the agents of change.

Date: April 22, 2009 (Wednesday)
Time: 0900 am to 1230 pm
Venue: Auditorium, Nehru Memorial Museum & Library (NMML), Teen Murti Bhawan, New Delhi – 110011

Chief Guest: Dr. Ashok Khosla, President, International Union for Conservation of Nature (IUCN).


MoEF LogoThe Day will also mark the launching of the Delhi Environment Action Network (Delhi-EAN) as a civil society initiative to involve and engage the citizens of Delhi in the sustainable development of the city.

The CLEAN-India Programme of DA has been celebrating Earth Day every year in different CLEAN-India cities and towns and in Delhi with the Ministry of Environment and Forests, Government of India, addressing different critical environmental issues.

This year, CLEAN-India in collaboration with NMML (Nehru Memorial Museum and Library) proposes to celebrate Earth Day 2009 with the theme “Be a Green Consumer – Reduce Your Ecological Footprint”. The purpose of the campaign will be to create awareness amongst school students on the growing gaps between the bio-capacity and ecological footprint and to instil in them the consciousness and skills to understand the current scenario and take action.

The students would be given different exciting activities to work on like Paper Bag making, Pottery, Charkha, Nature Craft etc. A Musical band performance by the school children on the song Green Generation would follow the activities. All this would encourage them to be responsible Green Consumers.

Earth Day is a very special day for celebration, a day for introspection and reflection and a day to pledge to protect this one planet we have. Join us as we celebrate with our future generations and pledge with us to take action to prevent the rapid depletion of earth’s resources.

For further information, please contact:

Ms. Soma Biswas, Manager Communications, Development Alternatives

Tel: +91-11-26134103, 26890380 Fax: +91-11-26130817 Or

Mrs. Usha Srinivasan, Senior Advisor, CLEAN-India Programme, Development Alternatives


To volunteer and to participate, contact: Ayush (99682 49346), Govind Singh (98111 47754)

Aastha Kukreti

Aastha Kukreti holds a Master’s degree in Environment Management and her areas of expertise range from waste management, pollution ecology, green audits, ecofeminism, environmental equity and social justice.

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