“Go Green, It Works”, A Low Carbon Campaign for CWG 2010
- Saturday, September 25, 2010, 6:01
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The Ministry of Environment & Forests (MoEF), Ministry of New & Renewable Energy (MNRE) and the Bureau of Energy Efficiency (BEE) have jointly developed a low carbon campaign for Commonwealth Games 2010. Young Indian sporting icons are shown in real life situations promoting green behaviour.
Launched with the theme and title, ‘Go Green – It Works’, the campaign is aimed at inspiring the common man to adopt green behaviour in his/her everyday life and lifestyle. Even the Shera is promoted and utilized in the campaign as the CWG Mascot is seen cycling, promoting the use of CFL and biogas, advising viewers to carpool and plant trees and live a green lifestyle.
Click here to view the videos, hosted on YouTube, on the MoEF’s website
About the Author
Aastha Kukreti has written 299 stories on this site.
Aastha Kukreti is Co-Founder of Delhi Greens organisation and Research Coordinator with the Delhi Greens Blog. She has a Master’s degree in Environment Management and her areas of expertise range from waste management, pollution ecology, green audits, ecofeminism, environmental equity and social justice.
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