Tuesday, March 19Delhi Greens Blog: Greening the World, One Post at a Time!

Tag: campaign

Panasonic Launches Harit Umang, Joy of Green Initiative

Panasonic Launches Harit Umang, Joy of Green Initiative

Corporate Greening
Panasonic India announced its ambitious Project Harit Umang (Joy of Green) on 22 February 2019. Among the attendees included Mr. Ritesh K. Singh, Joint Secretary, Ministry of Environment Forest and Climate Change; Mr. Manish Sharma, President and CEO, Panasonic India and Ms. Ritu Ghosh, Head, Corporate Affairs and CSR, Panasonic India along with school children and representatives from Resident Welfare Associations (RWAs). The event began with the announcement that over one lakh trees will be planted as part of the initiative with the help of schools and RWAs. Harit Umang Project will also work towards promoting the 5 Rs being Refuse, Reduce, Reuse, Repurpose and Recycle. Harit Umang, in its first phase, will partner with 200 schools and 50 RWAs. With a focus on waste management ...
Shisht Bharat Campaign Launched to Inculcate Public Civic Sense

Shisht Bharat Campaign Launched to Inculcate Public Civic Sense

Green Alert
Philanthrope, a not-for-profit organisation promoting Safety Preparedness recently launched a Shisht Bharat Campaign from New Delhi. The launch of the Civic Sense Inculcation campaign was witnessed by eminent dignitaries such as Union Minister Dr. Jitendra Singh, and the Speakers on the panel included Mr. Sandeep Marwah, Chancellor, AAFT Media University; Dr. Nand Kishore Garg, Chancellor-Maharaj Agrasen University; Dr. Jyoti Gupta, Principal, Delhi Public School (Ghaziabad) and Naresh Kumar, IAS, Chairman, New Delhi Municipal Council. The key highlight of the Launch Event was a panel discussion on the topic, “Making India Shisht: Inclusion of Moral Science as a Subject in School/ College Curriculum is an Important Step.” While congratulating Dr. Angeli Qwatra (Director General and
S.I.P. Kiya Kya? DHFL Pramerica Mutual Fund Targets Young Indian Investors

S.I.P. Kiya Kya? DHFL Pramerica Mutual Fund Targets Young Indian Investors

Articles
DHFL Pramerica MF, one of the leading new mutual fund houses has recently unveiled their digital campaign to reach out to young investors with a series of video and banner ads urging them to invest in a S.I.P (Systematic Investment Plan). Developed in house by the marketing team, the campaign will be using social media extensively and has been kick started on Facebook and Youtube. The campaign has already managed to garner over 20 million video impressions till date and has seen very strong acceptance within the target audience. DHFL Pramerica MF has chosen to approach this Investor Awareness S.I.P campaign differently than what has been done earlier by the industry.  The campaign has been designed to spur action without trying to explain what SIP is all about. Riding on the fact th
Join Jacqueline Fernandez in Her Fight to Protect the Tiger

Join Jacqueline Fernandez in Her Fight to Protect the Tiger

Green Lens
Jacqueline Fernandez, Ban Ki-moon and many other famous personalities have come together for a United Nations led campaign for urging action for protecting endangered species and ending illegal trade in wildlife #WildforLife #WildforLife was launched at the United Nations Environment Assembly (UNEA-2) in Nairobi in front of environment ministers from every corner of the planet. The campaign aims to mobilize millions of people to make commitments and take action to end the illegal trade. The campaign is run by the United Nations Environment Programme (UNEP), the UN Development Programme (UNDP), the UN Office on Drugs and Crime (UNODC) and the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) and is supported by Global Environment Facility (GEF...
Tanzania Launches Wildlife Campaign to Save Elephants

Tanzania Launches Wildlife Campaign to Save Elephants

Global
The elephant may seem like a big, powerful animal but even the mighty elephant has not been left untouched by human greed. Elephant poaching is rampant in many parts of the world and the number of these giant yet vulnerable tuskers is constantly on the decline. In order to protect elephants, Tanzania's Ministry of Natural Resources and Tourism, in association with WildAid and the African Wildlife Foundation, has launched a new public awareness campaign to inform the public about the severe poaching crisis currently facing Tanzania, and to generate widespread support among civil society for the protection of elephants and other wildlife species. The campaign plans to use all forms of media and public spaces in order to reach as many members of the public as possible, including the...
After Mixed Reactions on “No Pressure”, the World Woke Up to 10:10:10

After Mixed Reactions on “No Pressure”, the World Woke Up to 10:10:10

Articles
The Gory 'No Pressure' ad is no longer part of the 10:10 campaign Founded in September 2009 by Franny Armstrong, Director of ‘The Age of Stupid’, 10:10 is a popular Global Warming Mitigation Campaign based in U.K. Aiming at inspiring actions that can reduce carbon emissions by 10% in the current year 2010, the campaign stands as a preparation for the UN Climate Change Conference in Mexico in December this year. The organisation has gained support from major and diverse public figures including politicians, celebrities, educational bodies, companies and other organisations and has also produced different checklists on how different sectors can cut their carbon emissions. One of the first programmes under the 10:10 campaign, called “Lighter Light”, took place on March 28, 2010 and w
Take Care Take Charge: Submit your Idea for Greener Cities

Take Care Take Charge: Submit your Idea for Greener Cities

Green Jobs
Take Care | Take Charge, a Garnier Times of India Campaign with the Center for Environment Education as the Knowledge Partner invites ideas on green and sustainable solutions to environmental issues under various themes. These can include an innovative technology solution, a marketing solution, practice, or a way of impacting behaviour for positive change. The ideas should be innovative and have the power to change the world: Something you can do yourself, Can be done in your community Or you would want expert institutions/Govt. to pick up and implement to Make your city Green! The campaign is primarily being run in Delhi, Mumbai, Kolkata, Chennai, Hyderabad and Bangalore but invites young people from across India to participate. The broad themes of the campaign under which ...
Students Protest Against Felling of Trees, Eating of Footpath Space

Students Protest Against Felling of Trees, Eating of Footpath Space

Events
Students of Kamala Nehru and Gargi College, along with representatives of the Residents Welfare Association (RWA) of Anand Lok, Gulmohar Park and adjoining areas came together to demonstrate against the rampant felling of trees and the 'killing' of footpath space in the area. Students and residents carried posters and display banners reading "Don't kill our footpath space. Don't kill us on the road" in the protest march from the Mithaas Complex in front of Gargi College to the Central Public Works Department (CPWD) office. The road stretch and the intersection near the college premises is already a congestion site and a traffic mess. Two trees have been cut and the CPWD plans to fell more and also break the pavement on both sides of the road, leaving barely any space for the pedestr...

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