Meri Dilli Meri Yamuna is a project for making a difference to our city of Delhi-NCR. What started as an initiative of The Art of Living, has now become a full blown citizen’s action plan. Dozens of civil society groups have already joined the movement and many companies including Microsoft, Educomp and Kent RO have become partners. The UNESCO, World Bank, JICA (Japan International Cooperation Agency) etc. among many others are already on board the campaign and more and more people and groups are joining every day.
Delhi-NCR is not clean – India is at the centre of the world today, poised for global leadership in future – we can’t remain dirty, something needs to happen. Commonwealth Games are in October, and it would be great to present a clean city to the world.
Over the next few weeks, the campaign aims to bring together large number of partner groups and citizens, who will together inspire a million citizens to come out and clean Delhi in September 2010. Everyone will be contributing – people and leaders from all sectors of the society will be joining, including the NGOs; corporate and business community; Resident Welfare Associations; Defence and Allied Services; Schools, Colleges, Universities; Leaders from Arts, Culture, Music, Literature, Theatre and Films; Media, Government, and every citizen of Delhi.
The plan is to begin with Yamuna first, our sacred river. Yamuna is immensely important for the economic, ecological and basic needs of the region and its people – but, over the years, it has become one of the most endangered waterway in India. Numerous attempts have not had much success, and there is confusion about what will happen in the near future. We need to join hands and increase the awareness about cleaning of the river Yamuna – more than half of 3.6 billion tonnes of sewerage produced in Delhi everyday flows into Yamuna untreated! And we are dependent on Yamuna for more than 60% of the water needed by the Delhi region.
The Meri Dilli Meri Yamuna campaign is organizing an event on March 7, 2010 16th March, 2010 at 5 pm at Purana Qila in Delhi where the citizens and leaders from all sectors and areas would be participating. This will be followed by a massive cleaning of the banks of Yamuna on March 14 by the citizens to demonstrate that ‘it is possible to make a difference’.
The campaign invites all to support our initiative of national importance, which would perhaps be an inflection point for India – the citizens coming out and taking responsibility for their surroundings and this would spur the administration to be more effective too. Let us all join hands.