Yamuna Cleanup Campaign During NDTV-Toyota Greenathon

Save the Yamuna Campaign

NDTV-Toyota in partnership with Swechha will hold the first ever Greenathon, a 24 hour cleanup drive for the Yamuna, where thousands of people will engage in a relay cleanup of the river banks.

The Yamuna, which originates in the Himalayas and winds its way past the Taj Mahal, accounts for more than 70 per cent of New Delhi’s water supply. Yet it is one of the most endangered waterways in India.

It is our effort to bring the cause of the Yamuna back to the mind map of the citizens and the government of the nation and thereby develop a Green Workforce.

The 24 hour relay cleanup on Kudsia Ghat will involve several activities:

  • Film screenings of environmental films at the cleanup site.
  • Music concerts by bands like Menwhopause, Advaita, Blue Breakfast, Solar Punch
  • Visits by important celebrities and eminent environmentalists
  • A photo exhibition of pictures on the Yamuna
  • Graffiti canvas to express ourselves and speak to the river
  • Creating a Monument of Waste- a structure from the waste that is fished out of the banks

Venue: Kudsia Ghat, Yamuna Bank

Dates: 7th and 8th February, 2009

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Aastha Kukreti

Aastha Kukreti holds a Master’s degree in Environment Management and her areas of expertise range from waste management, pollution ecology, green audits, ecofeminism, environmental equity and social justice.

5 thoughts on “Yamuna Cleanup Campaign During NDTV-Toyota Greenathon

  1. Measures can be made to clean up algal booms raising oxygen demand for phytoplanktons and other zooplanktons…………
    Preity Zinta’s solicitude for environment is extremely appreciable.

  2. Did anyone go along to this event/clean-up? Was a useful day for the Yamuna River or more a publicity exercise for the sponsors?

  3. The organic and sewage pollution of any water body can be easily cleaned up by using a new nanonutrient called ‘NUALGI’ that promotes the growth of diatom algae in any water. The growing diatoms produce oxygen by photosynthesis and help aerobic bacteria in breaking down the sewage and other organic products into base constituents. All the residues are consumed by the fishes and the water body becomes clean. For more details please see web page http://www.nualgi.com

  4. Yes Rakesh, you are correct, these events just help raise funds for NGOs and their organising partners (note Media partners NDTV in this case) and raise the CSR Profile of their Sponsorers (note Toyota in this case) and achieve little other than this…why dont you lodge your comment on the NDTV website also…and see whether they post it in the first place! their website is http://green.ndtv.com/greenathon.aspx

    What would be interesting to note is whetehr the funds generated by this greenathon exercise get utilized for what they have been raised for.

    Vasudha Mehta

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