CropLife Madhu Sandesh Project Awarded Asia Pacific Excellence Awards

CropLife India is an Association of Technology driven Crop Science Industry, committed to Advancing Sustainable Indian Agriculture by promoting responsible use of Crop Protection products and sound regulatory frameworks. Owning to the positive impact of these programs, especially Madhu Sandesh, a pollination initiative in India, CropLife was awarded the Asia Pacific Excellence Award in the Non-Governmental Organizations & Associations category at the ceremony held on 19 April 2017 at the Harbour Grand Kowloon in Hong Kong.

The Madhu Sandesh program of CropLife provides subsidized bee hive rentals to farmers to pollinate their crops. This not only results in improved yield and incomes for farmers but also instills a holistic understanding of the need to use crop protection products in a manner that protects the environment and ecosystems.

The project showcased outstanding outcomes in both crop yields and quality pollination and received tremendous appreciation from farmers and government. It is not only gaining accolades in India but also receiving International recognition.

At the end of the first year, 90% of the 180 participants reported better quality crops. Pomegranate farmers saw an average of 35% increase in their yields, corresponding to a 42% increase in income while the training they received helped reduce waste. Moreover, the farmers who benefited from the program became enthusiastic advocates of promoting pollination, protecting the environment and using crop protection products responsibly. The programme continues to enroll more participants as it moves into its second year.

Speaking on receiving the Asia Pacific Excellence Awards, Mr. Brij Uberoi CEO, CropLife India noted, “We are extremely proud and honoured to receive this recognition, which was made possible through the effort and excellent teamwork of our partners ICAR and KVK Baramati and would like to thank them on this occasion.”

Dr. Syed Shakir Ali, Head & Senior Scientist, Krishi Vigyan Kendra, Baramati (Pune) observed that the Asia Pacific Award is an acknowledgment for the success of the Madhu Sandesh project and will serve as an encouragement to create awareness among farmers to pollinate their crops with beehives and responsibly use crop protection products.”

The Asia Pacific Excellence Awards, organized by Communication Director – a global magazine for corporate communications and public relations, celebrates the most outstanding achievements of professionals and organizations in the field.

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