Responsible Citizen Initiative Launched by ATDC, NOIDA

Apparel Training and Design Centre (ATDC), Noida and Noida Apparel Export Cluster recently organised a March for Responsible Citizen Initiative on awareness of Skill Development, Swacch Bharat Abhiyan and Road Safety. The march began from ATDC Noida and the campaign was launched by Chief Guest Dr. Mahesh Sharma, Hon’ble Minister of State (I/c) of Ministry of Tourism and Culture, Govt. of India. Sh. Anil Kumar Jha (PPS), SP-Traffic, Gautam Budh Nagar, UP; Mr. Lalit Thukral, Chairman NAEC & ATDC Convener, UP State and Dr. Darlie Koshy,  Director General & CEO, ATDC were also present during the launch ceremony.

The aim of the campaign was to educate people about cleanliness and sanitation under the Swatch Bharat Abhiyan, organise Road Safety Programmes through road safety march and regulation of traffic and to make the disadvantaged and unemployed youth aware about job oriented Skill based Training and huge opportunities in the Apparel Sector.

The campaign included pledging ceremony by around 200 students of ATDC for Swatch Bharat Abhiyan & Road Safety followed by road safety march for the same. ATDC students regulated traffic in the presence of traffic police and also educated vehicle drivers to follow traffic rules. They participated in cleaning Sector 12/22 and performed Nukkad Natak for the skill training awareness.

Encouraging the students and participants, Dr. Mahesh Sharma, said, “I wish you all the best wishes and congratulations that all of you have followed your social responsibility on Clean India Campaign and Road Safety Campaign and organised this programme for promoting them. All of you are giving your contribution as a youth power in this crusade. I remember when the use of polythene was banned, my daughter had told me that now onwards we will not use polyethylene at all. Today when I am looking at all my blessed daughters here, my mind is happy that they are giving their profound support in every sector.”

Dr. Darlie Koshy – Director General & CEO, ATDC said, “We at ATDC, have imparted Skills to nearly 2 lakh Candidates under the ISDS, MOT, GOI, and have transformed lives by providing gainful employment to youth, and disadvantaged section of the society. This event reflected our resolve of skilling the youth, and making them responsible citizens ready for the future.”

The event witnessed participation from a huge number of the city’s youth. The spectators excitedly cheered the participants and boosted their energy.

Aradhana Sharma

Aradhana Sharma is an environmentalist and nature lover, and and takes keen interest in urging people to adopt an Eco-friendly lifestyle. She can be reached at

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