TATA Starbucks to Go Fully Green by Environment Day 2019
Tata Starbucks has recently announced that it will completely transition to compostable and recyclable packaging solutions across its stores in India by World Environment Day, 5 June 2019. Starbucks claims to have a 30-year track record of focusing on sustainability across all aspects of its business, including achieving 99 percent sustainable coffee and committing to eliminate single-use straws globally by 2020.
Starbucks entered the Indian market in October 2012 through a 50/50 Joint Venture with Tata Global Beverages and currently operates 138 stores across the country. In India, the company is further advancing this commitment to serve its sustainable coffee in sustainable ways across the market. Tata Starbucks Pvt. Ltd. has been working to eliminate the use of single-use plastic across its stores right from the year 2012 itself.
Speaking on this announcement, Navin Gurnaney, CEO of Tata Starbucks said, “Sustainability is embedded in the fabric of Tata Starbucks’ mission which is driven by the aspiration to have a completely ecological platform – from working with farmers, to our supply chain and delivering the end product across all our stores.”
Tata Starbucks’ commitment to the environment began with the use of paper bags, paper sleeves and paper napkins made from recycled fiber. Over the years, Starbucks has introduced various green initiatives including glass serve ware for food and beverages consumed within the stores, compostable wooden cutlery, paper cups, straws and lids made from corn starch.
By World Environment Day 2019, Tata Starbucks will aim to transition all its stores to compostable and recyclable packaging solutions. Tata Starbucks has also partnered with a Central Pollution Control Board approved recycler under the Extended Producer Responsibility (E.P.R) Plan to help recycle waste.
Starbucks already encourages customers to Bring Your Own Tumbler which gives customers an incentive (INR 10 Off) for going green and the ‘No Paper Bill’ initiative where customers can opt out of receiving paper receipts to reduce waste.