Time to Expand from Swacch Bharat to Sanitized Bharat Abhiyan
The Swacch Bharat Abhiyan, launched by Prime Minister Narendra Modi – on and well before October 2nd, has created measurable waves across the country. As a result of this campaign, unclean surroundings is no longer acceptable and littering is now frowned upon. Citizens across the country have become more conscious when it comes to disposing of their waste and waste pickers are no longer a liability. Based on the ideology propounded by the Father of the Nation Mahatma Gandhi, the Swacch Bharat Abhiyan is surely a campaign in the right direction for ensuring a litter free country and improving the image of India in the global tourism arena.
However, what needs to be remember here is a related issue which was equally, if not more, close to Gandhi. And that is the issue of sanitation, an issue so close to Gandhi’s heart that he had once noted, “The one thing which we can and must learn from the West is the science of municipal sanitation. The peoples of the West have evolved a science of corporate sanitation and hygiene from which we have much to learn. We must modify western methods of sanitation to suit our requirements.”
It is something of shame for all Indians to think that even in the 21st century, India still has over 597 million people defecating in the open. This is mainly due to lack of sanitation facilities which is also the reason for feeble health of a large majority of rural India. Women are most impacted by the lack of sanitation facilities and face major issues related to health and safety which also impacts their dignity. Taking initiatives towards helping make villages ‘open-defecation’ free is thus the need of the hour. One such initiative in this direction is the Domex Toilet Academy (DTA) programme of HUL’s flagship sanitation brand Domex.
Domex Toilet Academy was launched in November 2013 and aims at becoming a sustainable and long-term solution to provide sanitation for the local community and help stimulate the local economy. The Toilet Academy makes toilets accessible and affordable, while promoting the benefits of clean toilets and good hygiene. This initiative has so far resulted in bringing the change in the villages of Maharashtra and Orissa where the Academy aims to build 24,000 toilets by 2015, especially in rural areas faced with the problem of open defecation.
You too can bring about the change in the lives of millions of kids, thereby showing your support for the Domex Initiative. All you need to do is “click” on the “Contribute Tab” on www.domex.in and Domex will contribute Rs.5 on your behalf to eradicate open defecation, thereby helping kids like Babli live a dignified life. You can also ensure you spread imbibe the sanitation value of Mahatma Gandhi and in addition to participating in the above mentioned Domex campaign, spread the message of ‘sanitation for all’ to your friends and family. Keep your surroundings clean, safe and healthy and by working to ensure adequate sanitation for all members and sections of the society.Image by BVBCET over CreativeCommons via Flickr.