Dettol and Harpic have joined hands with Simhastha Kumbh, Ujjain to take the message of hygiene and sanitation to all the pilgrims visiting this holy event.
Dettol and Harpic had successfully partnered with Nashik Kumbh last year to provide hygiene to 30 million pilgrims and save 3.3 million liters of water. This year, the target is the Simhastha Kumbh!
Held every 12 years and considered as one of the world’s largest religious congregations, Simhastha Kumbh Mela is being held from 22nd April to 21st May and is expecting around 5 crore pilgrims from across the country.
A mass gathering at such scale will obviously increases the water demand of Ujjain and will also cause acute shortage of water supply. It also poses a serious health risk to devotees attending it owing to some unhygienic conditions.
As part of its nationwide initiative Banega Swachh India, Dettol and Harpic have planned to reach out to pilgrims and educate them about the importance of hand washing and ill-effects of open defecation.
Speaking about the initiative, Mr. Nitish Kapoor, Regional Director, RB South Asia noted, “As a global leader in consumer health and hygiene, our purpose is to improve hygiene and sanitation in the daily lives of our consumers. After successfully raising awareness amongst 30 million pilgrims at Nashik Kumbh last year, RB is proud to partner with Simhastha Kumbh Ujjain to drive a positive behavior change towards a Swachh Bharat.”
The initiative will provide on ground efficient water sprayer and will deploy sanitisers at strategic locations such as food centers, snan areas, eateries and toilets to ensure people wash their hands before eating their meals and after using a toilet.
In addition, there will be almost 100 toilets which will be maintained by Harpic to provide a solution from open defecation.
Volunteers will also be distributing informative education material through flyers to pilgrims and Sadhugrams for raising awareness around healthy hand-washing habits.
Already, Radio channels are extensively being used to reiterate the importance of hygiene through jingles which have been successful in building healthy hand-washing habits.
Image via SimhasthaKumbh.in