Ramky BIG Green Ganesha Campaign Now in its Fourteenth Edition
Ramky Enviro and Big FM have partnered for the once again, for the fourteenth consecutive year to promote Green Ganesha in Hyderabad. The initiate spreads awareness about environmental impacts and promotes the festive spirit without impacting the environment. Eco-friendly Ganesha idols are distributed amongst communities as part of this campaign. Ramky Enviro Engineers Ltd (REEL) is a KKR-backed company and is one of Asia’s leading providers of comprehensive environment management services. It offers a whole gamut of environmental services and infrastructure solutions
Mr. Goutham Reddy, Managing Director & CEO of REEL, said, “We have been committed to the environmental cause and we are delighted to partner with BIG FM in their fourteenth edition of the award-winning Green Ganesha initiative. Ganesha festival is the most widely celebrated festival in India, and we encourage our people to celebrate the festival by following environment-friendly practices. .”
Eco-friendly Ganesh idols are distributed across various gated communities in Hyderabad in an attempt to minimize environmental damage. The clay idols are packaged in a bio-degradable coconut pit with seeds in them. Immersion can be performed at home, in a flower pot giving birth to a new plant. Distribution took place through a canter which went around town from 3 September to 9 September.
Prominent celebs from Tollywood and TV industry such as Nani, Rao Ramesh, Rajamouli, RP Patnaik, Tanikella Bharani, Gopichand, Priyamani, Kartikeya, Sudheer Babu, Eesha Rebba and many others also joined the cause by promoting and endorsing it on 92.7 Big FM and digital media. BIG FM is one of India’s largest radio network with 58 stations reaching out to 1200+ towns and 50,000+ villages and over 45 crore Indians across the country.